ZKB

The Zürcher Kantonalbank has developed its sound identity in a multi-stage process, and is thereby supporting the digital transformation at the brand level.

This also includes the background music at the physical point of sale.

Based on the sound identity, we developed a playlist system that establishes a link between the two competitive factors of technology and trust in terms of content, while at the same time responding to the different needs of the various zones and times of day.

All playlists for all stores are curated centrally. Regular updates keep the music selection up to date and fresh.