KANTON BERN

In order to make the administration of the Canton of Bern clearly identifiable from an auditory point of view in the future, a conclusive palette of brand recognition melodies, exclusive music elements and a browser-based Branded Music Library was created.

Ambition

The communication of a cantonal administration is diverse and multifaceted - and also very multimedia-based: the authorities of the Canton of Bern produced over 100 videos last year. These are now to be made clearly recognizable also on the sound track (also in terms of accessibility). At the same time, the administration's position regarding its overall impact should be supported and made tangible.

Sound

Creating design elements at brand level for a large organization is a challenging task: on the one hand, they need to create clarity and coherence, and on the other, they need to be flexible enough to cover all the needs of the stakeholder groups - while also gaining the necessary acceptance from them. While the practicability of the sound assets when producing real world activities is a basic requirement, it is particularly important in this context.

Anna Zwierko, Co-Head of News & Public Relations at the office of communication of Canton of Bern:

«The sound elements now available express what we stand for: on the pulse of time, cohesion, consistency. The brand melody created is neither major nor minor, making it very flexible in its application. Together with the exclusively produced intros/outros for multimedia and the branded music library curated for us, we now have practical design options and guidelines to cover our various topics and formats across all stakeholder groups. Ease of use in everyday life and one hundred percent legal certainty are guaranteed.»