FYOOZ

The freedom to invest in what you believe in, right here, right now! This is the message conveyed by the sound identity of the Swiss crypto start-up Fyooz, which combines the idea of the stock market with the content-driven concept of social media. On this basis, we developed a brand sound to establish the brand vision credibly to the target group. The sound should have a liberating effect and convey core values such as «close» and «fun». An Sound Logo and soundtracks for videos in various forms were derived from the developed Sound DNA.