QUICKLINE

In September 2022, Quickline, the fourth-largest telco provider in Switzerland, took the step from a regional to a national provider: Now all households in Switzerland can be reached. In order to win over these potential customers, the move is being accompanied by a broad-based communications initiative aimed at making the brand known and noticeable beyond its current coverage area. As part of these efforts and also to meet the demand for a start-sound for the Quickline TV box, Department of Noise was assigned to create a sound identity in the "sweet spot" between brand, ambitions and market differentiation.

The sound logo and music for the image campaign have been in use since May 2023. The TV box start-up sound and music for social media were also produced.

Iva Krüttli, Head of Communications at Quickline: «Developing sound and music that fit the positioning of our brand and cover various needs and uses, all while overriding personal preferences was tricky and exciting work. TONIQ picked us up again and again with close listening and their expertise, involving us in the process and guiding us to the finish line».