ALLIANZ

In cooperation with fashion designer Julia Seemann, Olympic champion Iouri Podladtchikov and Swiss Sports Aid, worn jerseys from over 100 top Swiss athletes - including Roger Federer, Nicola Spirig and Kariem Hussein - were collected and turned into new designer shirts to carry on their fire.

For once, this is not traditional advertising, but a product that inspires people and lasts. That's why we produced a pumping, driving but modern, minimalist urban track for the ‘Share your Fire’ campaign, which supports the sporting power of the idea and also carries it forward.