ZKB

Switzerland's fourth-largest universal bank has embraced the evolution in banking. However, it is also clear that a 150-year-old traditional bank with a public mandate must act somewhat more cautiously than a young neo-bank if it is to achieve acceptance of digitization across all its customer groups. As with the rebranding, this overarching question was also at the heart of the development of the brand sound. And it gave sound a clearly defined role: «For us, there are two decisive drivers in the brand context: technology and trust. Our sound identity aims to establish the link between the two while making our unique identity tangible in a comprehensive way», says Daniel Locher, Senior Brand Manager at Zürcher Kantonalbank.