IFOLOR
Sound Identity
Client:
IFOLOR
Year:
2019
The way we interact with real-world experiences has changed forever. Countless moments are captured every day with smartphone cameras. We interact with these organic moments in a way that is profoundly influenced by our technology. The line between the digital and the ‘real’ has never been more blurred – digital is the new normal. The goal? To bridge this gap between the organic and the digital with a sound identity that is light-hearted, young, and modern.
The Swiss company ifolor is a photo book market leader. From the core values of «simplicity», «competence» and «inspiration», the new brand message «make more of your photos» emerged. The goal for ifolor is to inspire people to turn the many moments they photograph into something special – something personal, long-lasting, and meaningful.
The goal was to support ifolor’s new positioning by creating a light-hearted, uplifting sound identity that would make the brand attractive to younger consumers. The aim was to bridge the gap between the organic and the digital and to offer an increased level of emotional value to the brand.
Video Credits
Production
:
Frame Eleven
Agency
:
Wirz
Credits
Branding Agency
:
Wirz
