FYOOZ
Sound Identity
Client:
FYOOZ
Year:
2020
The overarching goal of the Brand is to bring unbridled energy and maximum reduction together. The iconic sound of an 808 base drum fits this concept perfectly. Turn up the volume!
The freedom to invest in what you believe in, right here, right now! This is the message conveyed by the sound identity of the Swiss crypto start-up Fyooz, which combines the idea of the stock market with the content-driven concept of social media. On this basis, we developed a brand sound to establish the brand vision credibly to the target group. The sound should have a liberating effect and convey core values such as «close» and «fun». An Sound Logo and soundtracks for videos in various forms were derived from the developed Sound DNA.
Video Credits
Production
:
TONIQ, Fyooz, STRG.studio & Get Some Popcorn
