ENERGIE 360°
Sound Identity
Client:
ENERGIE 360°
Year:
2020
There are difficult things to be done - let's tackle them together. At the auditory level, Energie 360° focuses on the challenges of sustainability and calls for additional involvement.
Energie 360° is a Swiss energy service provider offering a full spectrum of climate-friendly energy solutions. In order to be optimally equipped for the competitive energy market, the company has strategically realigned itself. TONIQ derived the sound identity from their new brand strategy.
Massive challenges lie ahead for us if we are to successfully achieve the transition to a sustainable energy model. We must make a serious effort to find viable solutions. Moving forward with combined forces and new ideas will give us confidence. With such mixed emotions of "there are difficult things to do - let's tackle them together", the company aims to strengthen engagement both internally and externally through the use of sound.
Early in the process, the circle of project participants was incrementally widened, both internally and externally, by means of interviews, in order to achieve the best possible match between the sound and the desired feeling.
