BANK CLER
Sound Identity
Kunde:
BANK CLER
Jahr:
2017
Clear, fresh, more digital. Close to real life, close to people. With broad investments in an integrated digital and holistic customer experience, Bank Cler underlines the claim of a distinctive challenger across all design levels.
Bank Cler is the new bank for Switzerland. A bank with a social conscience that really cares about its customers and uses the opportunities offered by digitalization to make their lives easier. A bank that sets itself apart from traditional financial institutions and, as a rather small national retail bank, wants to challenge the industry leaders in the market.
Translating this attitude into sound was the central task in the sonic branding process. It became clear that the auditory focus should be on the courage to be different. The central attributes were self-confident, fresh and uncomplicated. The bank’s rebellious spirit of optimism should not be lost. Based on these specifications the Sound DNA was developed as the core of the sound identity.
